Set site base URL in Site Setup

Add site logo

Add site favicon

Add web clip

Footer setup with contact email address and copyright

Enable cruftless links

Enable generate XML sitemap

Enable robots.txt with SitemapPlus

Enable protect email address

Display breadcrumb trail

Insert Google Analytics or GoSquared code

Add resources to resources panel and check links

Set Page titles for every page

Set folders for each page

Create easy to remember page names for each page

Make sure image quality is set to "original"

Make sure encoding is UTF-8 and "Default"

Add a META description tag for each page

Set the page styles for each page and check in preview

Enable smart publishing in Preferences

Enable consolidate common files in Preferences

Enable consolidate and compress CSS files in Preferences

Enter and Test publishing FTP settings

Check content spelling and grammar

Ensure no test content on the site

Check all links in preview mode

Add ALT tags to all images and SEO friendly file names

Add Title text to all links

Any headers are H1 - H6 and no more than 1 H1 per page

Configure Google Webmaster tools

Browser test across IE, FF, Safari, Chrome

Browser test across mobile / tablet devices

Test contact forms are working, including blog comments

Ensure contact form data is received by email

Check logos, graphics and images on retina displays

Check page load speed

Check for any Javascript or Stacks conflicts

Check navigation links work

Make sure warehousing image links are correct

Check blog links, archives and RSS feed

Submit RSS feed to FeedBurner

Check calls to action are clear and work on each page

Test newsletter sign up forms are working

If important check print styles exist and test print

Add CDN where necessary for caching of site

Submit sitemap to search engines

Backup site and Rapidweaver Project file and resources

Social marketing: Twitter, LinkedIn, FaceBook etc

Check analytics for problems, popular pages and adjust

Update content